Terms of Service

1. Who you are contracting with

BrandReco is operated by Muplex Technologies Ltd., a company registered in Bulgaria in the Commercial Register under Unified Identification Code (UIC) 204266947, VAT number BG204266947, with its registered office at [[registered address — street, city, postcode]]. You can reach us at contact@brandreco.com, and we will reply to any message about these terms within a reasonable time.

In these terms, "we", "us" and "our" mean Muplex Technologies Ltd.; "you" means the person or organisation using BrandReco. If you accept these terms on behalf of a company, you confirm you are authorised to bind it.

2. What BrandReco does

BrandReco measures and improves how AI assistants describe and recommend your brand. It crawls the public pages of websites you nominate, sends prompts you configure to third-party AI models, analyses the answers, and turns the findings into prioritised actions.

3. Your account

• You must be at least 16 years old, and old enough to enter a binding contract where you live.
• You need a valid email address, and you must confirm it before the account is usable.
• Keep your password confidential. You are responsible for what happens under your account, and you must tell us promptly if you suspect someone else has access.
• The details you give us must be accurate, and you must keep them up to date.
• One person or organisation per account. Don't share logins with people outside your organisation.

4. Plans, prices and payment

• BrandReco offers a free plan and paid plans. What each plan includes — the number of workspaces, tracked brands, competitors, AI assistants, prompts and daily actions — is shown on the pricing page and enforced in the product.
• Prices are shown in USD and are exclusive of VAT unless stated otherwise. Where we are required to charge VAT, it is added at checkout. Business customers in the EU outside Bulgaria may be able to supply a valid VAT number for the reverse-charge procedure.
• Paid plans are billed in advance for each billing period and renew automatically until cancelled. Payments are handled by [[payment provider — e.g. Stripe]]; we do not receive or store your full card details.
• We may change prices. If a change affects a plan you are already on, we will tell you at least 30 days beforehand, and it takes effect at your next renewal — you can cancel before then.
• If a payment fails, we may suspend paid features until it succeeds.

5. Cancellation and refunds

You can cancel at any time from your account. Cancelling stops the next renewal; you keep access until the end of the period you have already paid for. We do not give pro-rata refunds for a period that has started, unless the law where you live says otherwise.

Consumers in the EU: you normally have 14 days to withdraw from a distance contract. Because BrandReco is digital content supplied immediately, by starting a paid plan you ask us to begin supply during that period and acknowledge that you lose the right of withdrawal once supply has begun. Your statutory rights where the service is faulty are unaffected.

6. Acceptable use

You agree not to:

• analyse a website you neither own nor have a legitimate business reason to monitor (tracking a competitor's public site is legitimate; using the crawler against a site to burden or disrupt it is not);
• use the service to break any law, infringe anyone's rights, or handle content you have no right to handle;
• submit special-category personal data (health, biometrics, political or religious views and similar), or anyone else's personal data, into brand descriptions, notes or prompts;
• attempt to circumvent plan limits, rate limits, or the paywall;
• resell, sublicense or white-label the service without our written agreement;
• scrape, bulk-export or reverse engineer the service, except where that right cannot lawfully be excluded;
• upload malware, attack the infrastructure, or probe it for vulnerabilities without our prior written permission.

Automated crawling by BrandReco respects robots.txt and applies conservative rate limits. If you believe our crawler has behaved badly against a site you operate, email us and we will investigate.

7. Your content

Everything you put into BrandReco — brands, domains, descriptions, notes, prompts — stays yours. You grant us a non-exclusive, worldwide licence to host, process and transmit it strictly to operate the service for you: to crawl the sites you nominate, to send your prompts to the AI providers you have enabled, to analyse the results, and to show you the output.

We do not sell your content, and we do not use it to train AI models. See the AI Policy for exactly what leaves our systems and where it goes, and the Privacy Policy for how we handle personal data.

You are responsible for having the rights to the content you submit, and for the accuracy of what you tell us about your brand.

8. AI-generated output

Reports, scores, insights and daily actions are generated with the help of large language models. They are probabilistic: they can be incomplete, out of date, or plainly wrong, and two runs of the same prompt can differ. Treat them as suggestions to evaluate, not as professional advice.

You are responsible for reviewing output before acting on it — particularly before publishing anything, changing your website, or making a commercial decision. Nothing in BrandReco is legal, financial, or marketing advice on which you should rely without your own judgement.

9. Availability and changes to the service

We work to keep BrandReco available, but we do not promise uninterrupted service. We may take it down for maintenance, and we may add, change or remove features. If a change materially reduces what a paid plan offers, we will tell you in advance and you may cancel.

Some features may be labelled beta or experimental. Those are provided as-is, may change without notice, and may be withdrawn.

10. Intellectual property

The service, its software, design, and the BrandReco name and logo belong to us or our licensors. These terms give you a limited, non-exclusive, non-transferable right to use the service while your account is active — nothing more.

If you send us feedback or suggestions, we may use them without obligation or payment to you.

11. Disclaimers

To the fullest extent the law allows, the service is provided "as is" and "as available", without warranties of any kind, whether express or implied, including fitness for a particular purpose and non-infringement. We do not warrant that the service will be error-free, that findings will be accurate, or that following the actions we suggest will improve how any AI assistant describes you.

Where you deal with us as a consumer, mandatory statutory guarantees under the law of your country of residence still apply, and nothing here limits them.

12. Limitation of liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited.

Subject to that, we are not liable for indirect or consequential loss, loss of profits, revenue, goodwill, business opportunity, or for loss or corruption of data that you could have avoided by keeping your own copies. Our total liability arising out of or in connection with the service in any 12-month period is limited to the amount you paid us for the service in that period, or USD 100 if you are on a free plan.

13. Suspension and termination

You may stop using BrandReco and delete your account at any time. We may suspend or terminate an account that breaches these terms, that is used unlawfully, or that puts the service or other users at risk — with notice where it is reasonable to give it, and immediately where it is not.

After termination we delete or anonymise your data as described in the Privacy Policy. Export anything you want to keep before you close the account.

14. Changes to these terms

We may update these terms. If a change is material, we will give notice by email or in the product before it takes effect. Continuing to use BrandReco after that means you accept the new terms; if you do not, cancel your account.

15. Governing law and disputes

These terms are governed by the law of Bulgaria. If you are using BrandReco as a business, the courts of Bulgaria have exclusive jurisdiction.

If you are a consumer, none of that takes away the protection of the mandatory law of the country you live in. You may bring proceedings in the courts of your own country or ours, and we may bring proceedings against you only in the courts of the country where you live.

We would much rather sort things out directly — email contact@brandreco.com first. If we cannot agree, EU consumers can approach an alternative dispute resolution body. In Bulgaria that is the Commission for Consumer Protection (Комисия за защита на потребителите), 4A Slaveykov Square, floors 3, 4 and 6, Sofia 1000, Bulgaria — kzp.bg. We are not obliged to use an ADR body, and we will tell you at the time whether we agree to take part.

16. General

• If any provision is found unenforceable, the rest stays in force.
• Not enforcing a term straight away doesn't waive our right to enforce it later.
• You may not transfer your rights under these terms without our consent; we may transfer ours to a company that takes over the business, on notice to you.
• These terms, together with the Privacy Policy, Cookie Policy and AI Policy, are the whole agreement between us about the service.